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news » Japan Hobby Show 2014

   May 06, 2014

On 24th – 26th of April annual Japan Hobby Show took place at Tokyo Big Sight. Our distributors in Japan, Craft Index Corporation, participated in this show as last year.
During the 3 days of exhibition, almost 125 thousand people visited the show, so it was a great chance to introduce our new designs for new and for existing customers. There are still many people who are not familiar with cross stitch and they were surprised how good a cross stitched picture can look.


Also, many of the customers were interested in our wool/acrylic yarn. This kind of thread is not popular in Japan, so the visitors had a lot of questions and were happy to try something new. We feel that this exhibition has helped a lot to increase not only brand awareness, but also to show people how easily they can create real masterpieces from our kits.